Book Without Advertising M.H.
Art. # 5579"Life is what you make of it!" – Magardich Halvadzhiyan
From the circus school in Moscow, through directing and filming wedding videos to the sounds of Mendelssohn, to creating the first modern music videos in our country and shaping the contemporary face of Bulgarian television – if Magi Halvadzhiyan's life can be defined in one word, there is no doubt that it would be "show". The camera loves him, and he loves it even more, and for over 20 years he has dedicated himself to the idea of entertaining, shocking, and enchanting the audience. But what happens when the director says "Stop" and the spotlights are turned off, and who was Magardich Halvadzhiyan before he became the recognizable face on screen? We learn the answers from a book that has no advertisements but is full of revelations and truths about the show business in our country.
"Without Advertisements" traces the long path of Magi Halvadzhiyan to the television arena, where fierce battles for viewer attention are fought. Armed with a rich imagination inherited from his parents and further developed with his love for the visual arts, and armored with iron discipline forged in the circus school and years in Italy, Magi steps onto the TV stage, determined to offer people something different and unseen before, something very cool! He does this in a series of shows: "Sweet Revenge", "Sea of Love", "Lords of the Air", "The Magnificent Six", "Full Madness", "Total Change", "The Masked Singer", "X Factor", "Like Two Drops of Water" and many more!
"I believe that a person's life is determined by whether they are the driving force or just waiting. Whether they are a locomotive or a wagon. Whether they conform to circumstances or create circumstances. I am not one of the waiters and I step on the pedal to the floor until things happen."
In "Without Advertisements", Magi Halvadzhiyan tells with his typical humor, with much humanity and passion for his family outside of television and for the television that he manages to turn into his home. In the book, he stands unreservedly before the readers and speaks openly about the happiest, but also the hardest moments in his life, about the people with whom he shares joys and troubles, about work and friendships with popular Bulgarian stars like Sofi Marinova, Asen Blatechki, Maria Ilieva, Dimitar Rachkov, Lili Ivanova, about disappointments and conflicts with others. The result is over 600 pages that frame his successful career as a director, producer, and visionary and which carry the inspiration that dreams come true as long as you work for them!
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